Consulting and professional services
Expertise is difficult to forward as an attachment.
Consulting and professional-services firms often sell judgment, methodology, experience and confidence, not a simple product specification.
A proposal deck can contain the facts while still losing the explanation that made the recommendation persuasive. Persuasive Pitch helps attach that explanation to the presentation.
The value often lives between the bullet points.
Why this approach? Why this team? Why this sequence? Why does the recommendation fit this client's situation? Those answers are often delivered verbally during the presentation.
When the deck is later reviewed by stakeholders who were not there, much of that context may no longer be obvious.
Where Persuasive Pitch fits
- Capability and credentials presentations
- Proposal follow-up
- Recommendation presentations
- Executive briefings
- Transformation narratives
- Complex project proposals
- Internal client sharing after the consultant leaves the room
Related
Related insights
View All Insights →- Buyer Value Reinforcement: keeping the pitch intact after the meetingThe seller committed the deal to close. Sales leadership guaranteed it to the board.
- Buyers will not spend two hours making a LoomBut you know, most salespeople like Loom, but they won't use it. I was on a sales call this week.
- Champion enablement: a durable artifact the advocate can shareDon't assume the champion will translate the value. What happens after you leave the room We talk about “champions” as if they're salespeople working inside the customer's organization.
Let your expertise stay attached to the proposal.
Show us a presentation you already use and see how it can become a narrated business experience for the wider client team.
